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Andrew Robinson - LyrisHQ
17/09/2009

Email Frequency: Is twice a day a good marketing strategy?

How much contact will your email recipients tolerate before hitting that spam button or ignoring you? Is twice a week too much? But what if once a week is too little? Could sending two emails to the same email recipient in the same 24 hour period be a good strategy?

We at Lyris have been doing some testing on the effect of different email message types on email recipient frequency tolerance. The results are surprising. Initial findings show that the right combination of service messages and marketing messages can allow much more frequent communication, and even increases your response rates and conversions.

Two same-day email marketing experiments executed with Gwan Yip and Amanda Metcalfe of fashion retailer koodos have produced thought-provoking results.

Click here to view the entire article

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