Skip Navigation Links Sunday, 5 September 2010 12:36 PM
Wayne Lawson
18/02/2009

Not all eMail Marketing is about SELLING!

That's right! Some email marketing is about adding value to what you do for your customers already.

We all think we should do it but how many of us actually provide something to our customers for free? Take for example the Landscaper who has just spent 3 weeks at your home making your garden look like the Botanical Gardens, who then sends you monthly tips on looking after it. Are you going to be be impressed? I know I would.

So how about you start building relationships using your email marketing instead of the hard sell every time!

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Just Send It
Just send it! We all get busy and start pressing the snooze button on tasks such as 'Send Email Newsletter' and I am no exception. Which prompted me to post this tip: Just send it !
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Test it first
You have taken the time to create your Newsletter or email communication, so you want to make sure that it is going out looking its best every time. You are trying to make a good impression so make sure that you love what you are sending out. Email it to yourself, to a couple of honest friends and make sure that it looks good.
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Its not always about selling
Not all eMail Marketing is about SELLING That's right! Some email marketing is about adding value to what you do for your customers already.
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Keep It Short
Many of us make the mistake of thinking that everyone wants to read every word we write. Not many of us are journalists or professional writers but we can string a sentence together that makes sense. The problem is that we string to many of them together at once and the message gets lost.
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Who are you writing to?
Who is in your database? Take a look through the list occasionally to get a feel for the people that have subscribed to your newsletter.It helps if you personally know each and every person, you can get a better feel for what content might make sense to them.
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