Skip Navigation Links Sunday, 5 September 2010 12:36 PM
Wayne Lawson
30/01/2009

Make sure that you know your audience

Who is in your database? Take a look through the list occasionally to get a feel for the people that have subscribed to your newsletter.It helps if you personally know each and every person, you can get a better feel for what content might make sense to them.

Make it personal! If you have tow or three types of customer then create three different newsletters/offers. This can be as simple as slightly changing the content of one newsletter to suit each target market.

Make it worth their while. One way of getting a few extra sales is to offer products at a better rate/price for people who are in your email database. If nothing else you will get these people reading your emails more often.

We are all probably guilty of not taking the time to do the above at some stage. When it comes time to write your newsletter or create an email with your monthly specials we scurry to get content together and we forget our audience.

Taking the time to plan each newsletter is much more effective than just sending it.

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Just Send It
Just send it! We all get busy and start pressing the snooze button on tasks such as 'Send Email Newsletter' and I am no exception. Which prompted me to post this tip: Just send it !
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Test it first
You have taken the time to create your Newsletter or email communication, so you want to make sure that it is going out looking its best every time. You are trying to make a good impression so make sure that you love what you are sending out. Email it to yourself, to a couple of honest friends and make sure that it looks good.
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Its not always about selling
Not all eMail Marketing is about SELLING That's right! Some email marketing is about adding value to what you do for your customers already.
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Keep It Short
Many of us make the mistake of thinking that everyone wants to read every word we write. Not many of us are journalists or professional writers but we can string a sentence together that makes sense. The problem is that we string to many of them together at once and the message gets lost.
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Who are you writing to?
Who is in your database? Take a look through the list occasionally to get a feel for the people that have subscribed to your newsletter.It helps if you personally know each and every person, you can get a better feel for what content might make sense to them.
more info