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Email Marketing Articles

The following is a collection of articles that we have collated for your benefit. Some are not written by us but are referenced correctly so that you can contact the source if you wish to comment on the article.
Email Frequency: Is twice a day a good marketing strategy?
How much contact will your email recipients tolerate before hitting that spam button or ignoring you? Is twice a week too much? But what if once a week is too little? Could sending two emails to the same email recipient in the same 24 hour period be a good strategy?
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Just Send It
Just send it! We all get busy and start pressing the snooze button on tasks such as 'Send Email Newsletter' and I am no exception. Which prompted me to post this tip: Just send it !
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Test it first
You have taken the time to create your Newsletter or email communication, so you want to make sure that it is going out looking its best every time. You are trying to make a good impression so make sure that you love what you are sending out. Email it to yourself, to a couple of honest friends and make sure that it looks good.
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Its not always about selling
Not all eMail Marketing is about SELLING That's right! Some email marketing is about adding value to what you do for your customers already.
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Keep It Short
Many of us make the mistake of thinking that everyone wants to read every word we write. Not many of us are journalists or professional writers but we can string a sentence together that makes sense. The problem is that we string to many of them together at once and the message gets lost.
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Who are you writing to?
Who is in your database? Take a look through the list occasionally to get a feel for the people that have subscribed to your newsletter.It helps if you personally know each and every person, you can get a better feel for what content might make sense to them.
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